About me
Hi, I'm Ailin - Crafting Digital Experiences in Berlin!
As a passionate product designer originally from Argentina, I've made Berlin my forever home. I've honed my skills in designing seamless B2C conversion funnels. I thrive on creating accessible and straightforward user experiences that put transparency at the forefront.
Beyond UI, I’m really passionate about sustainability. I align myself with companies that share my commitment to making a positive impact on our world. It's not just about design; it's about designing for a better, more sustainable future. Which follows me on the way I behave as customer as well, from choosing brands that don’t test on animals, have a clear workers policies, and think clearly about the kind of ingredients or fabric they put in their products.
Outside the design realm, you'll find me immersed in various reading formats – from webtoons to the comforting touch of print. Proud parent to three lovely fluffs, my cats are not just pets; they're family.
Get in touch to create something extraordinary together!
What am I reading this month?
On the recommendation of my mentor, I’m currently reading "Demand-Side Sales 101"by Bob Moesta. This book’s core concept, the "Jobs to Be Done" (JTBD) theory, has profoundly influenced my approach to product design by emphasizing a deep understanding of why customers choose a product. This focus on user motivations and empathy helps me create intuitive and satisfying user experiences that drive higher engagement and conversions.