Loyalty 2.0

After an unsuccessful first round of our loyalty program, we learned and iterated based on feedback, coming up with a full new program that reduced cancellations and improve AOR.

Sustainability at HelloFresh

Bringing transparency about our sustainability practices straight to the hands of our users.

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87.1% Autocomplete Rate | -85% Form Errors

UX case study: redesigning a loyalty program with a multi-tiered rewards catalog, lowering churn and lifting 24-week retention after a weak first launch.

01 - Loyalty 2.0

UX case study: HelloFresh's redesigned sustainability pages, built to raise brand awareness among customers worried about packaging waste.

02 - Sustainability at HelloFresh

UX case study: a single-line address input for 32 HelloFresh checkouts. Autocomplete use rose 66% and address field errors fell from 16% to 2.3%.

Product designer based in Berlin

Loyalty 2.0

Sustainability at HelloFresh

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